ABC Warehouse has been constantly playing ads on local radio stations advertising their prices on HDTVs. Gordy and the announcer go back and forth glossing over technical acronyms. Those big fancy terms like LCD, DLP, HDTV, 1080p, and 720p, rolling their eyes at the newfangled technology and reassuring you that it doesn't matter and nobody understands that gobbeldygook. Just come into ABC Warehouse and we'll take care of you!
Unfortunately, what this means is they'll prey on the uninformed consumer by selling them things they don't need. For example, they'll probably push 1080p TVs at sizes where the difference between 720p and 1080p is indistinguishable, or sell HDMI cables for considerably more than the $15 they cost at Meijer.
What's wrong with just finding out what these things mean? Or even reassuring the consumer that we know and we will explain them to you? There was no mention of "we'll walk you through the terms and help you decide what's best," just a dismissive "LCD, HDTV, E-I-E-I-O." And to answer those questions, it's because it affects profit.
I'm also glad to see I'm not the only one annoyed by ABC warehouse advertising