Tuesday, December 09, 2008

ABC Warehouse

ABC Warehouse has been constantly playing ads on local radio stations advertising their prices on HDTVs. Gordy and the announcer go back and forth glossing over technical acronyms. Those big fancy terms like LCD, DLP, HDTV, 1080p, and 720p, rolling their eyes at the newfangled technology and reassuring you that it doesn't matter and nobody understands that gobbeldygook. Just come into ABC Warehouse and we'll take care of you!

Unfortunately, what this means is they'll prey on the uninformed consumer by selling them things they don't need. For example, they'll probably push 1080p TVs at sizes where the difference between 720p and 1080p is indistinguishable, or sell HDMI cables for considerably more than the $15 they cost at Meijer.

What's wrong with just finding out what these things mean? Or even reassuring the consumer that we know and we will explain them to you? There was no mention of "we'll walk you through the terms and help you decide what's best," just a dismissive "LCD, HDTV, E-I-E-I-O." And to answer those questions, it's because it affects profit.

I'm also glad to see I'm not the only one annoyed by ABC warehouse advertising


Mike Piotrowski said...

ABC Warehouse is the last place you can actually haggle on prices. Most of my high end electronic stuff has been bought there, and I've never paid sticker. The sales staff has knowledge about the stuff they sell, unlike some of the people that work at stores like Best Buy or Circuit City. Yeah, the sales staff can be a bit pushy, seeing as they are commision, but they do their homework, because it pays to actually know about what they're selling.

Besides, the commercials are supposed to be fun. That Gordy guy always sets himself up as a goofball.

And another besides- a lot of people are uninformed about HD and all that stuff anyway. They just want it because its new, their friends have it, and its "better". Seriously. Just go around the HDTV sections in a Best Buy, Sears, or any electronic store. You will laugh your ass off if you know just a bit about HD by listening to some of the people

Bryan said...

Preying on the uniformed consumer is quite simply how retail makes money, as I was reminded on my last visit to Best Buy. Now they're selling the "extended warranties" on a video games, just like EBStop. And of course, their salespeople will attempt to push the $100 HDMI cables if you give them a chance.

Jeremy said...

I understand it's how to make money, but I've never heard such a transparent attempt to maintain ignorance and treat knowledge as dangerous and useless.

Bryan said...

But Jeremy, knowledge is dangerous and useless!

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